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Hi! I'm Paloma
I'm a web designer, graphic designer, and pitch deck designer in Los Angeles. I love working with creative people to elevate their brands, whether it's through a website refresh, new merch, album art, or pitching a new project. With experience in the TV/film and music industries, I appreciate the importance of collaboration and storytelling, and I strive to include those elements with every project
Featured Projects.
The goal for this website refresh was to create something incredibly simple while also breathing life and personality into it.
The backstory for this company has heavy ties to the beach, so for the landing page I chose to incorporate a striking colorful wave animation against solid white background.
Since this is a music company, I wanted the animation to seem like it lives somewhere between a sound wave and an ocean wave, with pops of color to add a friendly and funky tone.
The backstory for this company has heavy ties to the beach, so for the landing page I chose to incorporate a striking colorful wave animation against solid white background.
Since this is a music company, I wanted the animation to seem like it lives somewhere between a sound wave and an ocean wave, with pops of color to add a friendly and funky tone.
One of the primary pain points on the previous version of the site was that it wasn't clear how Riptide worked with the artists on their roster.
To solve this, I implemented a simple color and letter key that identifies how each roster client works with Riptide.
To solve this, I implemented a simple color and letter key that identifies how each roster client works with Riptide.
Having made a name for themselves in Sync, it was important to showcase the recent company favorites.
The client wanted a simple page they could show to clients. I opted for a gallery view here, with custom cover images that zoom in on hover to add something dynamic.
The client wanted a simple page they could show to clients. I opted for a gallery view here, with custom cover images that zoom in on hover to add something dynamic.
Each sync has their own page, with the video being the main focus. The highlight here should be the sync+music, so a large player with the title and credits below felt appropriate.
For this website refresh, the client wanted a less crowded, easier to understand website. I added white and grey boxes to separate areas, and added emphasis to their quote by making it their front and center tagline.
Included buttons that are clearly visible on landing page to promote their free trial of classes and class schedule.
Included buttons that are clearly visible on landing page to promote their free trial of classes and class schedule.
the client wanted to be able to better communicate their many services and classes. Added quick links to the most popular services on the home page.
For the Classes page, I opted for a gallery style overview of each class keeping the theme of white and grey boxes, that upon click will take you to the full detail page
We wanted this art to reflect the whimsical nature of the artist, while also being slightly unsettling. The result is this flipped and warped artist image, almost as though she is floating through a liminal space.
After immersing myself in the music, I knew I wanted the cover art to evoke a sense of expansiveness and introspection. The song is ultimately about a breakup, about leaving and recovering parts of yourself.
Cool blues felt right because of the somberness of the lyrics, and outer space a fitting setting because of the mystery it holds. Our protagonist is a bit lost walking into the unknown, but he is on the way.
Cool blues felt right because of the somberness of the lyrics, and outer space a fitting setting because of the mystery it holds. Our protagonist is a bit lost walking into the unknown, but he is on the way.
Wheat was a big theme with "birthwright." The wisps of wheat captured the etherial nature of the song, along with the haziness of growing up.
For the merch, I chose a soft wheat yellow-beige. The artist wanted to include the lyrics "where's my life" on the merch, so I chose to have that be the center piece of the design with the lyrics cascading down and out of focus to evoke the themes of the song.
For the merch, I chose a soft wheat yellow-beige. The artist wanted to include the lyrics "where's my life" on the merch, so I chose to have that be the center piece of the design with the lyrics cascading down and out of focus to evoke the themes of the song.
For "Purple Skies" merch, the artist wanted something that felt y2k inspired. I chose to go with purple (duh) with hand drawn stars and moon, almost as though these are doodles in a notebook. The lyrics "For a feeling of self love I would give it all" complete the shape of the moon, as though this is the 'wish upon a star.'
"Monsters" is about getting lost in the forest, depression, and searching for connection. The artist wanted this one to feel creepy and hand drawn, and to include forest imagery with some sort of monster. I drew a lofi abandoned forest, with wolf life figures peering through the branches, to highlight the lyrics.
"Graves" is a spooky, angsty, teenage anthem. Something you play when you want to scream into a pillow.
For the merch, the artist wanted to lean into the horror elements of the song. I took a still from the music video, posterized it and hand drew over it, and drew font to drop blood over the tombstones.
For the merch, the artist wanted to lean into the horror elements of the song. I took a still from the music video, posterized it and hand drew over it, and drew font to drop blood over the tombstones.
For the back, I made a large version of the blood dripping font, and added some eyeballs dripping along with it for added creepiness.
My Process
I know how important it is to grab the attention of investors from the start. A great pitch deck does just that by bringing the reader into the world you've created, and effectively communicating your project's potential. I will work with you to establish a direction and make sure you leave with something you are proud to pitch.
Discovery
We start with a detailed discussion about your project’s core essence and themes, and go over goals for the project.
Research
After reading your script, I will put together a mood board of high quality stills. After you approve the images, I move on to the design phase.
Design
I start designing slides based on the concept.
Revisions
I will send you the first 3 pages, if you like the style then I continue with the rest.
Pitch Decks
I specialize in creating engaging, user-friendly websites tailored to your unique business needs. Whether you're launching a new site or revamping an existing one, I will bring your vision to life with a seamless blend of design and functionality.
Planning
We start by going over your business goals, target audience, and specific requirements.
Design
Next, I begin designing you site for both mobile and desktop, based on the concepts we discussed.
Feedback
I'll send you a test version of the site for you to interact with. Based on your feedback, I make the necessary revisions to ensure you love the final design.
Launch + Support
We launch your site! I will take care of your domain and SEO, and will be available for future updates.
Web Design
